Tips for Creating Great LinkedIn About Sections

1. Be Specific and Concrete

Avoid vague statements like "experienced professional." Instead, use specific details: "10+ years of experience in financial technology, specializing in payment systems."

2. Quantify Your Achievements

Numbers make your accomplishments more credible. Instead of "increased sales," write "increased sales by 35% over 12 months" or "managed a team of 15 developers."

3. Tell Your Story

People connect with narratives. Share your professional journey, not just a list of facts. How did you get to where you are? What challenges have you overcome?

4. Highlight Your Unique Value

What makes you different? What unique combination of skills, experience, or perspective do you bring? Make this clear in your profile.

5. Be Authentic

Authenticity resonates. Write in your own voice and be genuine about your experiences and goals. Avoid corporate jargon that doesn't add meaning.

6. Keep It Updated

Your profile should reflect your current situation. Review and update it regularly as you gain new experiences, skills, or achievements.

7. Use Keywords Strategically

LinkedIn's search algorithm relies on keywords. Include relevant keywords from your industry in your About section, but don't sacrifice readability for keyword stuffing.

8. Show, Don't Just Tell

Instead of saying "I'm a great leader," describe how you've led: "Led a cross-functional team of 12 through a major product launch, resulting in a 50% increase in user engagement."

9. Consider Your Audience

Tailor your LinkedIn About section to your intended audience. A section for potential employers might emphasize different aspects than one for networking or speaking opportunities.

10. Proofread Carefully

Typos and grammatical errors undermine your professionalism. Always proofread your LinkedIn About section, or use tools to check it.