Craft a standout LinkedIn About section

Tips to make your profile sound like the real you

Mix strategic storytelling with crisp metrics. Use these plays to turn your experience into a narrative people remember and respond to.

Start with a hook

Open with the most impressive metric or defining mission so readers know instantly why you matter.

📈

Show receipts

Translate achievements into impact. Replace “led a team” with “scaled a 6-person growth team that doubled MRR.”

💬

Write how you speak

Aim for confident, conversational sentences. Pretend you’re answering “So what do you do?” at a meetup.

Build your mini-story arc

Spark

What drew you into the field?

Share the catalyst moment. Maybe it was your first product launch, a breakthrough experiment, or the problem you couldn’t ignore.

Momentum

How do you create value today?

Bring out the proof. Projects shipped, teams scaled, markets entered—anchor it with numbers where you can.

Future

What’s next?

Invite the right connections. Mention the problems you love solving or the opportunities you’re exploring next.

Do this 👇

  • Lead with the result before the responsibility.
  • Thread in 1–2 personal values to show how you work.
  • Close with the type of collaboration or opportunity you’re open to.

Skip this ❌

  • Paste your entire CV—curate the highlights instead.
  • Overload with buzzwords without context.
  • Forget to proofread. Typos undermine credibility fast.

Micro-prompts for writer’s block

Drop one of these lines into the generator input to spark a fresh paragraph.

I help [audience] achieve [outcome] by [how you do it].
In the last 12 months I [achievement] which led to [result].
Right now I’m exploring [area/opportunity] and excited to connect with [persona].

Ready to turn these plays into a polished About section?

Feed your answers into the LinkedIn Profile Builder and you’ll get multiple tone-perfect drafts in seconds. Tweak, remix, and ship.

Launch the builder